As business owners and executives, we support the new ballot initiative to raise Nebraska’s minimum wage. Nebraskans voted back in 2014 to raise the minimum wage to $9 an hour by 2016 – and it’s still $9 today.

Workers are also customers. When people earn more as workers, they can afford to spend more as customers. Minimum wage increases go right back into the economy as spending at local businesses. Raising the minimum wage will strengthen Nebraska businesses and communities.

Raising the minimum wage is good business. Low pay typically means higher turnover as workers look elsewhere to make ends meet. Raising the minimum wage pays off in lower employee turnover, lower hiring and training costs, increased productivity, and better customer service, which keeps customers coming back.

We support Initiative 433 to gradually raise Nebraska’s minimum wage to $10.50 on January 1, 2023, to $12 in 2024, $13.50 in 2025, and $15 in 2026, followed by annual adjustments so it does not lose purchasing power.

Paid for by Raise the Wage Nebraska