Restaurant Business: Meet the 'Jesus of Pizza'
By Peter Romeo
Restaurant Business, Aug. 15, 2017
With shoulder-length hair, a bushy beard, the lankiness of a street messiah and the clothing to match, Michael Lastoria looks more like the lead from “Jesus Christ Superstar” than CEO of a pizza chain aiming to stretch capitalism’s possibilities. ...
You won’t hear any “thee’s” or “thou’s,” but the rationale behind Lastoria’s brainchild, &Pizza, doesn’t abound in the usual chain lingo. The company’s workforce is “the tribe,” a group whose members are known to tattoo themselves with the ampersand to show solidarity with the brand. ... Managers are “shop...